Shenzhen garment industry started in the early establishment of the HKSAR, the Hong Kong 80s of last century with the development of the garment industry to move rapidly through the mid-90s doldrums and the consolidation of the century, formed the current leading position in the domestic market.
Shenzhen garment industry as a whole in recent years, showing a good momentum of steady development, industry as a whole relies on the unique culture and pioneering immigrant spirit of innovation, development of the industry has entered rely on knowledge, wisdom, creative design, high efficiency of production and scientific decent during the operation and management of market competition. capital-intensive, personnel-intensive, technology-intensive, knowledge-intensive design, manufacture and marketing aspects of modern clothing enterprises, Shenzhen is increasingly becoming the main body and the core industry as a whole increasingly to high value-added, high cultural content and creative fashion changes in cultural industries, reflecting the international, professional trends, after years of accumulation of resources and capacity reserve status to represent large-scale industry, the brand of Shenzhen has gradually formed clusters, greatly enhancing the Shenzhen garment industry in the domestic industry's competitiveness and the lead position.
2008, the time when the 30th anniversary of China's reform and opening up, Shenzhen, creative fashion garment industry for 20 years, the state created the course of history and the history of the development of the Shenzhen garment industry in this intersection, changing the world economy, the financial turmoil export-oriented enterprises in Shenzhen also caused a certain impact. It is reassuring, with a certain ability to resist risks experienced by the Shenzhen clothing brand impact is limited, industry still maintained a good momentum of steady development.
a Shenzhen garment industry leads the development and infrastructure
Shenzhen borders Hong Kong, the information is sensitive, convenient transportation and easy via Hong Kong to keep abreast of international fashion style, color, fabric and dynamics of the international apparel market, the world leader in the grasp of the trend, with strong product innovation capabilities. Meanwhile, in the 20 years of development, training a large number of senior technologists, managers and marketing personnel. Shenzhen garment industry in this city of unparalleled information and other personnel, the rapid development . As of 2007, the Shenzhen garment industry production value of 120 billion yuan, 10.6 billion exports, there are more than 3,200 clothing enterprises, employing more than 40 million, more than 800 own brand, of which more than 200 well-known brands, selling products more than 100 domestic cities, shopping malls in big cities the market share of a class of more than 60%. Shenzhen garment industry has gradually formed an industrial system and the complete and perfect gathering advantages, the emergence of a slave thinking a leading position.
recent years, the Shenzhen garment industry is rapidly from a low-tech, low value-added, export processing to high-tech and high added value, its own brand development model changes.'s own brand value by the early 90s to less than 10% to 49% last year, and this trend is accelerating. to brand development-oriented garment industry with the traditional garment export processing than achieved by the labor-intensive to technology-intensive , talent-intensive, knowledge-intensive changes gradually to the and core, while the labor-intensive processing sectors are increasingly become the focus. more enterprises to > Shenzhen garment industry is accelerating the pace of technological innovation and industrial upgrading. has been put into operation the applicable technology to enhance garment industry has been and is being played a good role in promoting. In addition, through the introduction of R & D, research, application technology development of high-tech garment industry, the introduction of the brand concept of absorbing international advanced management concepts and marketing ideas to promote the clothing enterprises accelerate the pace of technological innovation and transformation to enhance their core competitiveness of enterprises laid a solid basis for the development of the brand. At present, R & D center has dozens of companies to provide a plate, design, grading, marker, and many other core services .
precedent to open the domestic apparel Denton, nearly twenty garment enterprises, are in the country has greater influence on the well-known brands. After the completion of the garment industry base, will become the industry, academia, research, business, trade association management as one of the modern manufacturing green manufacturing base and model base, a Shenzhen garment industry and the country, well-known enterprises, pooling the resources base of supporting industries. base for promoting the upgrade of Shenzhen garment industry will play an invaluable role. I believe in 3-5 years, Shenzhen Garment industry can step onto and the information society must adapt to the new level.
Second, Shenzhen garment industry environment
1, the Shenzhen garment industry in Shenzhen is located in the geographic advantage
the center of the Asia Pacific region, with relying on the Pan- Pearl River Delta, Southeast Asia and the Asia Pacific region radiation first World geographical conditions. Hong Kong and the Mainland signed the heaven. Shenzhen garment industry start-up and rapid development, it has benefited from the late 80s, early 90s move into the Hong Kong garment industry. And Hong Kong's garment industry after decades of accumulation, the formation of a fairly complete industrial system, and move into manufacturing is only part of, and associated design, marketing, management, consulting, brand planning, advertising and other ancillary areas did not follow Inland, CEPA in Hong Kong after the signing of this institution to facilitate direct services for the garment industry in Shenzhen , thus enhancing the overall level of development of the Shenzhen garment industry. complementarity and cooperation between Shenzhen and Hong Kong to create the fashion capital of Shenzhen offers a rare opportunity.
2, Shenzhen garment industry have a good industrial base and culture
Shenzhen Garment Industry the size of cities in the country and even among the best in Asia, female fashion is made absolute leadership development potential of the formation of a large number of fashion brands, creating a large number of senior personnel fashion. The whole industry has witnessed a flourishing scene. This is the other cities want to achieve but have not achieved.
Shenzhen is a young city, is China's reform and opening up the window. because of its unique geographic advantage and open environment, has been introduced, and create and spread the forefront of fashion , fashion conscious residents in the advanced position in China. Shenzhen is a city of immigrants, inclusive, all kinds of new ideas, new ideas will not be easily excluded from ablation for the production of fashion and pop provided a suitable soil. Exhibition , forums, popular conference, corporate orders, Designer Salon, street fashion shows and other fashion events throughout the year after another, forming a relatively strong fashion culture.
3, upstream and downstream garment industry relations and industrial ecology the development of the formation of
clothing, the fashion capital to build, not only with the development of high-tech, logistics, finance, culture industry does not conflict, but also to the formation of industrial complementarity, mutual promotion. high technology and advanced applicable technologies to promote the traditional garment industry upgrading, logistics to improve the operation of the level of the garment industry, the financial industry can provide a strong backup for the garment industry support to ensure that, while the dress itself is a cultural industry and cultural issues in the proper meaning. In turn, the garment industry not only for the above provide support for four major industries, but also can promote the development of four major industries. fashion an innovative and popular features of leading the trend of the times as it can improve the quality of life, add the spice of life, it formed the cultural atmosphere, constitutes for all attract, it always new ideas and always beautiful colors for the city of boundless energy input, making the city as many people want to go. In short, the fashion industry, the marginal effect of far-reaching impact on the entire city, from different aspects and related industry interact.
three creative Shenzhen, power building UNESCO awarded the more than 6,000 design companies, professional designers and 6 million people, covering graphic design, industrial design, architectural design, costume design, software design and a dozen fields. design industry's rapid development has greatly promoted the development of cultural industries, it become one of the four pillar industries in Shenzhen.
is in concert with this, from the hands of the Shenzhen garment fashion designer, has a high reputation in domestic and influence, accounting for more than 60% of the domestic market, lead and lead the development trend of China's fashion, become the fashion industry leader. Shenzhen fashion designer fashion design in China is also a high-profile appearance, frequently winning. In the 11th China International Fashion Week, the original famous brand TANGY The two most important prize awarded at the same time with a designer; talent, another well-known brands from Shenzhen, after he gains the are original design, to create . At present the Shenzhen Women new cycle has shortened to two weeks, a couple of days will be the fastest launch of the new, innovative design women's ability to lead the country. At present, more than 75% of garment enterprises in Shenzhen will be 5% of sales to 15% of design, innovation, research and development expenses. design, originality and innovation of the brand and industry of Shenzhen has brought a steady stream of power, gave birth to the Shenzhen Women leading brand position in the country. to make Shenzhen a are fashion creative based industries. ladies fashion industry, Shenzhen, Shenzhen, as for enhancing the facilitating role. At present, the construction of the Shenzhen Women's regional brand, to create event, with the city in recent years to support policy introduced in some industries will be on the Shenzhen garment industry and even the city itself and the district of Shenzhen's future positioning and development of far-reaching impact.
creative industries not only become the focus of economic development in Shenzhen and the bright spot, has become a leading city of innovation and the development of an important force. Shenzhen fashion and creative industries to develop more can not copy existing model, to be bold and innovative, and actively explore a new path of development unique in Shenzhen. We have to implement the localization strategy of garment industry , to create local brand advantage, through the establishment of To implement high-end creative industries development strategy, to seize the commanding heights of industry, to high-end technology-driven rapid development of creative industries; strengthen the creative industries cluster development and economies of scale, build a number of distinctive features and advantages of the creative industries base and highlight the park, creating Talent truly realize the value of the environment.
In recent years the municipal government of the important meeting, important documents, and city leaders were an important speech, fashion, creative industries are placed in an important position, showing that the municipal government on the development of creative industries Strategic awareness and attention. can be said that the Shenzhen fashion and creative industries are facing unprecedented opportunities for development, firmly grasp this opportunity to promote the clothing industry from the the heavy responsibility entrusted to us.
Fourth, the government, the association actively boost the development of the industry
recent years, Shenzhen Garment Industry in Shenzhen municipal government under the leadership of Shenzhen Garment Association, the strong support, forge ahead , innovation, creativity and focus on brand promotion, has been supporting companies adhere to the road of brand development, adhere to industry concentration breakthrough and design innovation, the apparel industry is also becoming more rational industrial structure, product structure, structured, complete industrial chain, from the export market structure within the main export has been transformed into both. the emergence of a number of national brands, some brands in the domestic and international fashion industry design awards won in the country developed a number of development potential, brand recognition, brand and high added value Army women's fashion brand.
2008, the changing world economy, the financial turmoil on the Shenzhen garment industry has also caused some impact. It is reassuring, with a certain ability to resist risks does not appear in Shenzhen taste great clothing brand area of collapse, basically the whole industry is also relatively stable, the Government has increased the known as the building, the sustainable development of the industry is very important platform. to March 2009, the Shenzhen garment garment industry in support of the Shenzhen Municipal Government, the efforts of enterprises and associations with the help of strong growing trend of past shows.
SMEs Borrowing has always been difficult problems of industrial development, the past, companies rely on the market, relying on self-management, and now, by the financial crisis, funding was extremely sharp, as the pull on the survival of businesses, this year, the Government has also simplified financing loans some procedures for SME financing that brought a certain amount of convenience.
addition, the government in customs, taxation, industry and commerce, quality inspection, the Bureau of Labor and other related departments to actively support, without violating the principles of the flexible and coordination to tide over the crisis to help enterprises solve problems.
the same time, Shenzhen Garment Industry Association, the industry in the higher authorities and the strong support of my colleagues, on behalf of the common interests of the entire industry in a very complex economic and industrial environment, a positive response , steady response, give full play to the functions of the association's services, multi-communication, the advantages of integrating domestic and international resources to seize the opportunity to help enterprises out of difficulties, not of enhancing their competitive ability, assist the industry to orderly and healthy development for the enterprise market break, continue to build bridges of sustainable development, be denied. Secretariat of the Association for members in addition to doing the daily service, and good government staff, to strengthen self-construction and other work, especially in Shenzhen, building, Shenzhen, clothing store clothing brand promotion and a lot of work on the software to promote and achieve good results, the final completion of the Shenzhen garment industry from the traditional industries based industries to the successful transformation of creative fashion writing a strategic a . In addition, to further develop the domestic market to strengthen the strategic alliance to create the industry platform, internal and external communication, it is also launched a spectacular job, and achieved encouraging results. which, after years of building Shenzhen International Brand Clothing & Accessories Fair to promote development of the industry, Shenzhen garment industry propelled the brand to enhance the maturation and play a growing role, the release of enormous influence.
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